Digital Marketing

📝 Course Description

The Digital Marketing course at Skill Academy is designed to equip learners with in-demand digital skills that drive real business results. Curated by industry professionals and leading marketing agencies, this program covers essential areas like SEO, social media marketing, Google Ads, content marketing, email campaigns, analytics, and more.

It combines theoretical knowledge with practical application, ensuring students are prepared for real-world marketing challenges. Whether you’re a student, job seeker, business owner, or aspiring marketer, this course helps you build strong foundations and advance confidently in the digital space.

📜 Certification

Upon successful completion of the course, learners receive a Skill Academy Digital Marketing Certificate, recognized by employers across the industry. This certificate validates your skills and can be shared on LinkedIn or included in your professional portfolio.

🎯 Learning Outcomes

By the end of this course, you will be able to:

• Understand core digital marketing concepts and strategies.

• Plan, execute, and analyze digital marketing campaigns.

• Use tools like Google Ads, Google Analytics, Facebook Ads Manager, and SEO software.

• Create and manage content for websites, blogs, and social media.

• Optimize websites for search engines (SEO) and user experience.

• Implement successful email marketing and automation strategies.

• Analyze marketing performance and make data-driven decisions.

• Develop marketing plans tailored to different business goals.

• Build a strong online presence for yourself or your brand.

• Prepare for roles like Digital Marketing Executive, Social Media Manager, SEO Specialist, and more.

📘 1. Introduction to Digital Marketing

• Introduction to Digital Marketing

• Introduction to Traditional Marketing

• Digital Marketing vs Traditional Marketing

• Why Digital Marketing

• Benefits of Digital Marketing

📝 2. Content Marketing

• Introduction to Content Marketing

• Importance of Content Marketing

• Different Types of Content

• How to Generate Ideas for Content Marketing

🌐 3. Website Planning & Creation

• Understanding Website Elements

• What is Domain & Hosting

• Learning WordPress

• Theme Selection for Website

• Creating Web Pages

• Adding Content on Web Pages

• Difference Between Pages & Posts

• Installing and Activating Plugins

🧩 4. Dynamic Website Development

• Create Multiple Pages (Approx. 15–20)

• Upload Posts & Videos

• Create Multiple Buttons

• Social Media Integration

• Header & Footer Design

• Blog Page Setup

• Submit Form Integration

• Menu Navigation Creation

📄 5. Static Website Development

• Create One Page Website

• Google Sites & Google Forms

• Content & Media Publishing

• Linktree Setup

• HubSpot Usage

🎨 6. Graphic Designing

• Importance of Graphic Designing

• Tools & Software for Creating Images

• Learning Canva

• Logo & E-book Creation with Hyperlinks

• Advanced Graphic Designing

• Print Media Designing

• Image Editing

• Blur Effects

• Save Images in Various Formats

• Create GIFs

🎞️ 7. Video Editing

• Video Editing with Animation

• Add Music to Videos

• Different Types of Motion in Text

• Create Multiple Slide Videos

• Advanced Video Editing Techniques

📱 8. Social Media Optimization (SMO)

• Understanding Social Media & Its Benefits

• Types of Posts & Content

• Social Media Strategy Creation

• Best Time to Post

• Facebook Optimization

• Instagram Optimization

• Twitter Optimization

• LinkedIn Optimization

• YouTube Optimization & Monetization

📢 9. Facebook & Instagram Advertisement

• Facebook Ads Structure

• Types of Facebook Ads Campaign

• Targeting Methods

• Ad Placement Strategies

• Facebook Budgeting & Bidding

• Adding Money to Ad Accounts

• Creating & Editing Ads

• Analyzing Facebook Ads Performance

💼 10. LinkedIn Advertisement

• LinkedIn Ads Structure

• Creating LinkedIn Ads & Campaigns

• Targeting Strategies

• Bidding Strategies

• Message Ads on LinkedIn

🌐 11. Meta Ads Marketing

• Understanding Meta Ads

• Creating Various Campaign Types

• Budgeting & Bidding Techniques

• Lead Generation with Placement

• Advanced Targeting

• Live Ads Setup

• Ad Optimization & Analysis

• Boost Post Campaigns

🧰 12. Meta Business Suite & WhatsApp Marketing

• Instagram & Facebook Insight Analysis

• Post & Story Scheduling

• Single Platform Message Management

• Competitor Ads Analysis

📲 13. WhatsApp Marketing

• WhatsApp Message Automation

• Campaign Scheduling

• Chatbot Integration

• Lead Follow-up via WhatsApp

📩 14. SMS Marketing

• What is SMS Marketing?

• Types of SMS Marketing

• Understanding SMS Panel

• Creating SMS Campaigns

• Report Analytics

• Creating & Uploading Contact Lists

• Campaign Scheduling

🔍 15. Search Engine Optimization (SEO)

• Understanding SEO

• Functions & Importance of SEO

• How Search Engines Work

• Search Engine Algorithms

• Types of SEO

  • On-Page SEO

    • Keyword Research & Stuffing

    • Webpage Optimization

    • Internal Linking

  • Off-Page SEO

    • Link Building

    • Backlink Generators

• Advanced SEO

  • Tips & Tricks

  • Black Hat vs White Hat SEO

📍 16. Local SEO

• What is Local SEO?

• NAP (Name, Address, Phone) Importance

• Local Ranking Factors

• Google My Business (GMB) Post Strategies

🎯 17. Google Ads / Search Engine Marketing (SEM)

• What is Google Ads / SEM?

• Paid Ads vs Organic Reach

• Google Ads Structure

• Types of Google Ads (Search, Display, Video)

• Google Ad Rank Algorithm

• Quality Score & CTR

🔎 18. Search Network Advertising (Text Ads)

• What is Search Network / Text Ads?

• Creating Search Network Campaigns

• Understanding Ad Extensions

• Types of Keywords

• Budget & Bidding Strategy

• Data Analysis of Search Campaigns

🖼️ 19. Display Network Advertising (Image Ads)

• What is Display Network / Image Ads?

• Creating Display Network Campaigns

• Frequency Capping

• Targeting Methods

• Budget & Bidding Strategy

• Creating Responsive Ads

• Display Campaign Data Analysis

📺 20. YouTube Advertisement

• What are YouTube / Video Ads?

• Creating YouTube Ad Campaigns

• Linking YouTube with Google Ads

• Frequency Capping

• Targeting Methods

• Budget & Bidding Strategy

• Video Ad Data Analysis

♻️ 21. Remarketing

• What is Remarketing?

• Remarketing Process Overview

• Adding Remarketing Tags

• Creating Remarketing Lists

• Remarketing on Google Display Network

• Remarketing on YouTube / Video Ads

• Remarketing on Facebook

• Remarketing on LinkedIn

📈 22. Lead Generation for Businesses

• What is a Lead?

• Lead vs Conversion

• Lead Generation Process

• Facebook Lead Generation

• LinkedIn Lead Generation

• Google Ads Lead Generation

📊 23. Google Analytics

• Understanding Google Analytics

• Setting Up Analytics

• Website Visitor & Source Tracking

• Key Metrics & Dimensions

• Real-time Report Monitoring

• Sharing & Downloading Reports

• Goal Setting

• Conversion Funnel Tracking

• Filter Setup

🔁 24. Conversion Tracking

• What is a Conversion?

• The Conversion Process

• Setting Up Conversion Tracking Codes

• Facebook Conversion Tracking

• LinkedIn Conversion Tracking

• Google Ads Conversion Tracking

💬 25. Online Reputation Management (ORM)

• What is Online Reputation Management?

• How to Build a Positive Company Reputation

• Tools for ORM Monitoring & Management

📱 26. Mobile Marketing

• Understanding the Concept of Mobile Marketing

• Benefits of Mobile Marketing

• On-Page Ranking Factors for Mobile SEO

• Creating Brand Awareness

• Web Analytics for Mobile Devices

🎓 27. Placement Preparation

• How to Create a Professional CV

• Common Interview Questions & Practice

• Portfolio Building Tips

• Setting Up LinkedIn & Social Media Profiles

🧑‍💻 28. Become a Freelancer

• What is Freelancing?

• Creating a Freelance Profile

• Listing Your Profile on Freelance Platforms

• Making Professional Quotations

• Creating Strategy & Proposals for Clients

🤖 29. Artificial Intelligence (AI) in Digital Marketing

• What is Artificial Intelligence?

• How to Use AI in Marketing

• Essential Tools for AI

• ChatGPT, Voice AI, Animation AI & More

💼 30. Affiliate Marketing

• What is Affiliate Marketing?

• Benefits of Affiliate Marketing

• Amazon Affiliate Program Overview

• Finding the Right Products to Promote

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“Joining the Digital Marketing course at AddSkill Academy was one of the best decisions I made. The curriculum was hands-on, and the mentors provided 1:1 guidance. I landed a job just two weeks after completing the course!”
— Sneha R., Digital Marketing Executive

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“As a small business owner, I was looking to grow my brand online. This course helped me understand SEO, ads, and content marketing in a very practical way. Now I manage my own campaigns successfully!”
— Arjun M., Entrepreneur

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“AddSkill Academy offers real-world learning. The case studies, projects, and internship experience helped me build a strong portfolio. I feel confident applying for roles now.”
— Kritika D., Freelance Marketer

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“The support I received from the mentors was excellent. They were always available to solve doubts and gave me career guidance too. I highly recommend this course to anyone serious about digital marketing.”
— Rahul T., SEO Analyst